Viral Driven Tracker
Amazon Attribution for creator traffic

See which creator, account and placement sells your product on Amazon.

Viral Driven Tracker is an advertising measurement tool for brands that sell on Amazon. Creators make their own Amazon Attribution links. The brand sees the revenue each link brings in, split by creator, account and placement.

Operated by Viral Driven Marketing Agency - FZCODubai, UAEServing US and UK Amazon brands
Northwind Beauty/Lash SerumExample data
Total sales · this month · 9 creators
$6,147.24
Includes brand halo · data through 8 Nov
211
purchases
215
units
16,254
clicks
1.30%
conversion
Each creator's share of sales
9 creators
Nora$4,947.10 · 80.5%
Kai$758.20 · 12.3%
Lena$311.94 · 5.1%
3 more$129.00 · 2.1%
How it works

Eight steps from an Amazon listing to revenue per creator.

Each step shows who does it: the brand's team, the creator, or Amazon.

01
Team

Add the brand, the product and its Amazon page

A team member adds the brand, then each product under it, with the Amazon address that product's links point to (amazon.com/dp/...). A product can have more than one Amazon page, for example a serum and a mascara.

02
Team

Connect the brand's Amazon Ads account

The brand signs in with Login with Amazon and approves access to Amazon Attribution for its own advertiser account. The tracker uses that access to get Attribution tags for links and to pull Attribution reports. Nothing else in the account is touched.

03
Team

Send creators an invite link

Each product has invite links. The team copies one and sends it to the creators who are promoting that product. A link can be switched off at any time.

04
Creator

Sign in with Discord

The creator opens the invite link, signs in with Discord and lands on that product. Discord is the only way in, so the team always knows who is who. No passwords, no social accounts to connect.

05
Creator

Make a link for every account and placement

The creator picks the platform, types the account, picks the placement (bio, ManyChat, post description or story) and names the link. One link per account and per placement, as many as they need.

06
Creator

Copy it and post it

The link is the plain Amazon address with an Amazon Attribution tag on the end. There is no redirect and no link shortener, so the shopper goes straight from the post to the Amazon listing.

07
Amazon

Amazon Attribution measures the click and the sale

Amazon records clicks, detail page views, add to carts, purchases, units and sales against each tag. The tracker pulls that report every day and re-pulls the last 31 days, because Amazon restates recent days.

08
Team

See revenue by creator, account and placement

The team sees total sales for the brand and each product, then the split: which creator, which of their accounts, which placement, which link. Creators see their own links and their own numbers, and nothing else.

Two sides

One side for creators. One side for the team.

Creator side

Make links. See what they sold.

  • Join through an invite link and sign in with Discord
  • Make a link for each account and each placement
  • Copy the link and put it in the bio, ManyChat flow, caption or story
  • See clicks and sales for each of their own links
  • Rename or archive a link. Links are never deleted, so past sales stay in the reports
  • Cannot see other creators, brand totals or the Brand Referral Bonus
Your links · example
IG Bio
Instagram @lashtruth.nora · Bio
$1,204.50Copy
IG ManyChat
Instagram @lashtruth.nora · ManyChat
$2,911.00Copy
FB Story
Facebook Lashtruth.nora · Story
$388.10Copy
Team side

See where every dollar came from.

  • Brand overview: total sales for the brand, then each product on its own
  • Product overview: sales, purchases, units, clicks, conversion and each creator's share
  • Creators: everyone ranked by sales, with their split by placement
  • Earnings: filter by creator, account, placement, Amazon page and link, then export
  • Tracking links: every link from every creator in one table
  • Invite links, Amazon pages and team members, managed without a developer
Creators · example
Nora
$4,503.60
Kai
$1,877.25
Lena
$640.10
BioManyChatStory
What every link records

Seven levels, so revenue can be cut any way you ask.

Brand
Northwind Beauty
Added by the team
Product
Lash Serum
Added by the team under a brand
Amazon page
amazon.com/dp/B0...
Added by the team under a product
Creator
Nora (Discord @nora.lash)
Created when they join with an invite link
Account
Instagram @lashtruth.nora
Typed by the creator when they make a link
Placement
Bio, ManyChat, Post description, Story
Picked by the creator from a fixed list
Link
"IG Bio"
Named by the creator
How we use the Amazon Ads API

Amazon Attribution only. Three things, all for measurement.

The tracker connects to a brand's Amazon Ads account only after the brand approves it through Login with Amazon. It uses the Amazon Attribution part of the Amazon Ads API, and only for the brand that approved it.

01

Profiles

Read the list of advertiser profiles the brand approved, so the right Amazon Attribution account is linked to the right brand.

02

Attribution tags

Get the Amazon Attribution tag for the brand, so each creator link carries its own campaign, ad group and creative values.

03

Attribution reports

Pull the daily performance report: clicks, detail page views, add to carts, purchases, units sold, sales and Brand Referral Bonus, per tag.

What we do not do
  • We do not create, edit, pause or bid on Sponsored Products, Sponsored Brands, Sponsored Display or DSP campaigns.
  • We do not read or store shopper data. Amazon Attribution reports are totals per tag, with no customer names, emails or order details.
  • We do not share one brand's numbers with another brand, and we never sell or pass on Amazon data.
  • A brand can disconnect at any time. We stop pulling reports that day and delete its data on request.

The full detail is in the privacy policy and terms.

What we do

Advertising measurement and creator services for Amazon brands.

Amazon Attribution setup

We set up Amazon Attribution for your brand, connect it to the tracker and structure it so every creator link is measured on its own.

Creator tracking links

Every creator makes their own links for bio, ManyChat, captions and stories. They post real Amazon addresses, with no redirect in between.

Sales reporting per creator

Clicks, detail page views, add to carts, purchases, units and sales, split by creator, account, placement and link, with a spreadsheet export.

Brand Referral Bonus

We make sure creator traffic qualifies for Amazon's Brand Referral Bonus and report the bonus next to the sales. Only the brand's team sees it.

Creator network management

Recruiting, onboarding, weekly account reviews and payments for creator networks of 10 to 150 people, run on the numbers the tracker reports.

Short-form content production

TikTok, Instagram and Facebook content made to send shoppers to Amazon: UGC, AI avatar videos and slideshows from our team and creator network.

Questions

Who is this for?

Brands that sell on Amazon in the US or UK and use creators on TikTok, Instagram and Facebook to send shoppers to their listings. It answers one question: which creator, account and placement is the money coming from?

Who logs in?

Two kinds of people. The brand's team and our agency staff, who see everything for the brand. And creators, who see only their own links and their own numbers. Everyone signs in with Discord.

Does it change the link creators post?

No. Creators post a normal amazon.com or amazon.co.uk address with an Amazon Attribution tag on the end. Nothing passes through our servers on the way to Amazon.

Where do the numbers come from?

From Amazon Attribution, Amazon's own measurement for traffic from outside Amazon. Brands that have connected their Amazon Ads account get a daily sync through the Amazon Ads API. Brands that have not can upload the Attribution report and get the same pages.

Do creators see each other's numbers?

No. A creator sees their own links, clicks and sales. They cannot see other creators, brand totals or the Brand Referral Bonus.

What does it cost?

The tracker is included for brands on a creator management retainer with us. Measurement-only setups are quoted per brand. Book a call and we will give you a number.

Stop paying creators for views.

Book a 15 minute call and we will tell you what it takes to get your brand measured.